Wood has played an important role throughout the career of fifty-year-old Petri Heino, M.Sc. (For.), whose studies also include forest industry-related marketing. The small-town boy from Riihimäki realised that wood was his thing while working in the forestry department of Paloheimo Oy. Since then, his career has been multifaceted: a year on a student exchange programme in the United States, sawn timber sales, wood construction promotion at Puuinfo and Wood Focus, lobbying for the Finnish Forest Industries Federation, travelling in Europe and North America as a senior advisor, and four years in wood construction projects at the Kymenlaakso University of Applied Sciences. Since the first of August this year, he has held the post of Programme Director in the Ministry of the Environment.